We’re Your Guides for Successfully Launching Agile Marketing

Stop the guesswork and do what we’ve battle tested

With NavigateAgile, we’ve put together an expert program in a simple and proven way to succeed with agile marketing. We’ve taken the best of the best from agile marketing and our experience and put it together in a way that you can easily navigate your way to success..

Shaped by the agile marketing community

After witnessing so many marketers fail to launch with bad implementations, we knew there was a better way. So, we brought together the community of thought leaders, clients, and agile practitioners to create the Agile Marketing Navigator framework. Launched in 2022, our goal was to make agile marketing easier for everyone to navigate with success. Our system was built for marketers, by marketers as is the new gold standard for implementing agile marketing the right way.

When an agilist and a marketer team up, you win!

Sometimes happy accidents happen because they’re meant to be. Following the successful launch of the Agile Marketing Navigator, Stacey (the agilist) and Michael (the marketer) realized that together, they could bring deep expertise in both marketing and agile, giving you a program built on everything you need to succeed as an agile marketer. So, if you’re looking for expert help, we’ve got you covered at NavigateAgile.

There’s a new way to navigate agile marketing.

Stacey Ackerman, Partner

Stacey is a well-known thought leader in the agile software and agile marketing communities. For a decade, she has successfully transformed traditionally-run companies into cultures and teams that embrace agility. She’s a regular contributor on agile marketing for MarTech and speaks at global agile conferences, including multiple years at the Global Scrum Gathering. She’s helped numerous companies including MetLife, Shipt, Sleep Number, Best Buy, Bio-Techne, BlueCross BlueShield, Premier, Thomson Reuters and Optum.

What I like Best About Agile

  • Empowering marketers to have more say in how they do their work.

  • Helping companies remove legacy processes that hold them back.

  • The ‘aha’ moment clients get when they see agile in action!

Michael Seaton, Partner

Michael has established and led digital marketing strategy and agile transformation at some of the largest and most respected brands. As a marketing industry leader, he brings deep expertise in performance-based and data-driven analytical marketing. Michael has led digital strategy and enterprise enablement for a range of clients including CITIGroup, CHUBB Global, Oppenheimer Global Funds, and McCormick Foods. Michael’s mission is to develop smarter marketers to thrive in today’s world of modern marketing using an agile mindset and practices.

What I like Best About Agile

  • Agile is the one thing you can do that impacts almost everything

  • It unlocks the true value of marketing for the business

  • The emphasis on teams and people is what modern marketing is all about.

Connect with Michael
LinkedIn
Twitter @Mlseaton
Michael@navigate-agile.com

Ellen Frank, Agile Coach

Ellen has coached leaders and performers across industries, focusing on leading effective teams, increasing agility, responding to and enacting change, customer-centricity, and personal excellence. Prior to becoming an agile coach, she was recognized for change management, people management, and exceptional agile transformation results after serving as the program manager and change management lead for an agile transformation that impacted over 800 employees. She also received the Circle of Excellence award for her work on a March Madness promotion with TV advertising, the highest award within the company.

What I like Best About Agile

  • Teaching others to work “smarter not harder”.

  • Helping business leaders focus on their highest priorities.

  • Empowering teams to own their outcomes and results.

Michelle Snell, Agile Coach

Michelle brings a breadth of hands-on experience in brand, product management & marketing through the commercialization of 100+ products across multiple categories. She discovered her love for agile coaching in 2020 as one of Colgate-Palmolive's first 25 global agile coaches. Michelle's goal as an agile coach is to help marketing teams seamlessly incorporate agile practices into everyday work.

What I like Best About Agile

  • How a framework helps everyone speak the same language.

  • Seeing how agile marketing empowers people.

  • Making agile approachable for people, and the delight when they see it in action!

Do you love agile marketing as much as we do? Join our team!

We’re growing our team! If you’re a passionate marketer or agile coach/trainer that understands the unique needs of Marketing, let’s talk about career opportunities.

Listen to how the
Agile Marketing Navigator Framework got started

Stacey and Michael have led an industry-driven effort to develop the Agile Marketing Navigator. Bringing the marketing community together to create a flexible, adaptable, and customizable framework for marketers, by marketers. The hope is that the framework can be used to navigate agile marketing implementations.

  • Don't just do agile. Be agile.

  • Take a pragmatic approach to applying agile marketing.

  • Use a test and learn mindset.

  • Always be customer-centric.

  • Agile is a continuous learning journey.

  • Be a leader that empowers people.