Workshops
Training and Workshops for Marketing Leaders and Teams.
In addition to our foundational Agile Marketing Navigator Certification Course and Leading Agile Marketing Workshop, we offer training and workshops focused on the following topics:
Connecting Marketing Outcomes with Business Impact.
During this workshop, you’ll learn to evolve your marketing and demonstrate measurable business outcomes that showcase the value of efforts.
We’ll uncover how to establish effective stakeholder alignment and engagement to drive consistent growth with the results that matter most.
You’ll learn practical modern marketing strategies and practices to help you achieve the greatest impact from marketing efforts.
Designed specifically for marketing leaders and teams, you’ll be equipped with the skills and insights needed to transform your marketing and deliver on the expectations and goals of your organization.
You’ll Learn How To:
Translate business and stakeholder goals into relevant marketing objectives and tactics.
Harness the ability to connect marketing activities for meaningful impact with business goals and challenges.
Establish ongoing engagement, transparency and continuous improvement cycles with stakeholders and leadership.
Determine the best methods and models to identify your highest-value marketing priorities to execute.
Define and quantify the value of marketing outcomes, understanding when to stop underperforming activities and scale up on what works best.
Establish a discipline for validated learning, delivering incrementally and iteratively with short test and learn cycles.
Benefits
Clear direction and alignment with business stakeholders and executives.
Focused work by identifying the marketing team's highest value and immediate priorities.
Improve stakeholder relations and credibility of marketing by delivering results that matter most.
A system for managing the work of marketing that’s flexible and adaptable to change.
Details
1/2 Day (3 hours)
Outcome-Driven Marketing:
Developing High-Performing Modern Marketing Teams.
This workshop will help you develop highly collaborative and empowered marketing teams and build a comprehensive understanding of the principles and disciplined practices that help them excel.
You’ll learn new strategies for planning and prioritization and enable a systematic approach that drives the most value from marketing.
Participants will develop proficiency in fostering a customer-centric approach with predictable delivery of marketing initiatives.
Plus, learn to drive innovation and instill cross-functionality to ensure the well-being, satisfaction and growth of marketing teams and their contributions.
You’ll Learn How To:
Establish disciplined practices for effective collaboration, planning and adaptability to change.
Ensure the predictable delivery and creating efficiencies by removing wasteful steps and processes.
Learn to embed customer-centric value with audience needs, and preferences.
Better prioritize marketing initiatives that deliver the most value.
Determine meetings and ceremonies that hold the greatest impact on performance and continuous improvement.
Enhance innovation, experimentation and the utilization of data-driven decision-making.
Define the role of leadership and support for empowered teams, including the role of psychological safety.
Benefits
Establish a culture of collaboration that fosters team growth.
Empower teams to solve their own problems, decentralizing decision-making.
Quantify marketing impacts for continuous improvement.
Connect the meaningfulness of marketing contributions.
Build trusted relationships within a secure environment and nurture team development and satisfaction.
Details
1/2 Day (3 hours)
