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This year, it will be important to broaden people’s job skills so that they can work with AI — not be replaced by it. There will be a significant movement toward improving people’s problem-solving skills as they learn to use automation with their hum

In this video, learn how we use agile marketing to plan our LinkedIn content strategy.

Agile marketing is all about rapid experimentation to understand what your customers want (and don't want).

Agile marketing is all about focus and prioritization. In this video we discuss, what are you going to stop working on?

Uncover five key behaviors that prove your team is prioritizing the customer over sales and fostering lasting connections.

Three agile practices to drive effective collaboration, sustainable work cycles and continuous improvement.

If you've been applying agile marketing at your company, do you know if you're getting the business outcomes you want? Too many organizations approach agile marketing as a check-the-box process when it's really about transforming how we work and evol

Learn how you as a team member can help influence and bring about positive culture change at your company. This e-book will serve as your guide for working on an agile marketing team and helping lead your colleagues in a way that will not only benefi

Lost in the complexities of agile marketing? Here's how to measure its success with meaningful metrics that focus on outcomes.

Agile marketing is all about change, but how do we balance agility and chaos? Let’s explore three components of the Agile Marketing Navigator framework the Guidepoint, Blueprint and Marketing Backlog — and where frequent change is acceptable and what

t’s important to say “no” to work that’s not valuable. Through planning, the team should have a good sense of what the business priorities are and what they’re trying to achieve. Therefore, when pet projects come in that aren’t aligned with those goa

t doesn’t matter how busy you are as an individual marketer. If effort take weeks — or even months — to be seen by customers, you might just be churning out a lot of that effort without the feedback and outcomes that marketing needs. Let’s discuss so

Like any good discipline, it’s important to know the terms before diving into the concepts. That’s why we’ve created this quick guide to key terms in agile marketing. And in order to keep this guide usable when you are in quick need of a definition,

Learn how to divide your work so that you can deliver slices of value in bite sized chunks.

There’s a big misconception in agile marketing and that’s, “We’re agile—we don’t have to plan.” Well, that couldn’t be further from the truth. In fact, agile marketing involves even more planning than most traditional marketing, but there’s one key d

As agile becomes more and more the norm in marketing departments, is it time for marketers to have their own framework? It’s been the common practice for marketers to cobble together parts of Scrum and pieces of Kanban and to figure out what resonate

The agile marketing principles are part of the Agile Marketing Manifesto, a guiding light on how to be agile in marketing. Just recently, a collaborative effort between many members of the agile marketing community took place in an event called #spri

While agile marketing is more about culture and people than processes and tools, sometimes you just need a really good workflow to get into the rhythm of agile. Having a great agile marketing backlog can make an impactful difference for teams. After

In an ever-changing marketing landscape, we need to continuously look towards the future of our industry. This September, agile marketers from around the world came together to help shape the next wave of agile in the marketing space with a revised A

For a long time, we’ve taken a very task-centric approach to marketing. While having each owner write out their own task is quick and easy, and oftentimes a good way to work, writing work in a story format may be better for instilling the value of te

Teams that stick together like glue have a huge advantage in how well they perform. It’s not about what work they do or the skills they have that gives them the awesome sauce—it’s about how they learn to work together over time.

Most of us know that agile began in software development, but companies are just beginning to realize the need for Business Agility. Marketers need to be able to collaborate not just within their own area, but with other key business areas such as sa

“Are we done with the work? Are we really done? What else needs to happen? Who else needs to approve it?” If you’re hearing a lot of this type of talk from your agile marketing team, it may be time to consider adding a formal Definition of Done (DoD)

How to avoid over-specialization and the bottle-necks it creates.

For newer agile marketing teams, it’s not all about racing to the finish line.

While estimating work can feel like an upfront drag, I’ve seen it drastically improve project completion predictability and workload that a team can take on. This is one area where marketers can learn a lot from software teams.

A lot of marketers find themselves in the position of being an order taker with their internal stakeholders who have lost sight of the value we bring to the table. With agile marketing, we can gain empowerment to do the right things with our teams wh

As marketers, we’re taught that the more we research and plan, we improve our chances of getting our marketing right. But is getting it right always the right approach? By doing small, experimental campaigns and learning from them, we can refine our

Agencies are faced with a growing challenge – many of their corporate clients are transforming to agile and the ways they’ve always worked together needs to change, but how?

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