Getting Started with Agile Marketing — NavigateAgile

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Exclusive Trusted Magazine Q&A with Stacey Ackerman, Managing Partner, Agile Marketing Coach & freelance writer.

What is agile marketing and how can it help your digital marketing agency? This week's guest helps us understand the value of an agile mindset, agile tools, and agile principles. If you are at all curious about how being agile can make you a better m

It’s been just over a year since Komet USA, an American-based subsidiary of the German company that manufactures dental instruments, has been practicing agile marketing. I had the pleasure of training their marketing team in 2022, and I recently had

Marketing teams are asked to do more with less everyday. Changing the process of how a marketing team operates might seem like a sure fire way to help your organization increase their output. This week we discuss the ins and outs of Agile Marketing w

Mark Evans of Marketing Spark spoke with Michael Seaton on how agile applies in the world of marketing and the need for marketing transformation.

Editorial Director Kim Davis spoke with Stacey Ackerman, agile coach and partner of NavigateAgile, and John Cass, digital strategist and host of the Deep Dive into Agile Marketing Podcast, about how agile is different from traditional marketing and w

Stacey and Micheal have led an industry-driven effort to develop the Agile Marketing Navigator. Bringing the marketing community together to create a flexible, adaptable, and customizable framework for marketers, by marketers.

Want to learn more about agile marketing? “A Deep Dive into Agile Marketing” is your newest resource from the Business Agility Institute! On each episode, agile marketing expert John Cass will interview a featured guest with a unique perspective on a

Alan Annis is joined by Stacey Ackerman, Agile Coach and Trainer, to discuss Stacey's experiences with Agile and how she is training Marketers to implement it in their own teams.

While the majority of teams using Agile are based in software, one of the fastest growing areas for Scrum teams is in Marketing. There’s a natural fit as Marketers are used to using such practices as A/B testing and getting quick results that feed th

We’re so caught up in the world of being busy, that we’re barely able to come up for air. Then we wonder why our marketers are burnt out, deadlines are missed and quality stinks. The best companies I’ve worked with have streamlined corporate initiati

There’s a common misconception that agile marketers abruptly switch direction at a moment's notice if a campaign or launch doesn’t go according to plan. In reality, agile marketing is much more systematic. Teams focus on a specific benchmark that ali

Stacey Ackerman shares why hybrid ways of implementing agile marketing just don’t stick, and how to lead a better agile transformation with marketers.

For the last two decades, if you’ve been around the software development space, you’ve probably heard plenty about agile. And while the original Agile Manifesto and the Scrum framework began by a bunch of techies, the philosophy and framework isn’t t

If you’re thinking about getting started with agile marketing, that’s awesome! I’m really glad you came to that decision! Agile marketing can help marketers focus on the most valuable work, get work in the hands of buyers and prospects faster, elimin

Agile marketing is all about putting customers at the center of everything we do. Yet, so many marketing organizations struggle to form teams this way. One of the biggest benefits of agile marketing is being able to have teams that can deliver meanin

Michael Seaton & Stacey Ackerman, in partnership with the MarTech conference, give you their best tips on how to launch agile marketing by collaboratively planning work with the agile team and stakeholders.

Just before the global pandemic unfolded, Premier, Inc. set out to transform its marketing department to agile. It started with one pilot team and a lot of experimentation during the early days of the pandemic, using agile marketing as a vehicle for

Fidelity Investments is one of the biggest players transforming from traditional management to an agile culture, and I got to take an insider look into how they’re doing this in the marketing space.

I recently had the chance to chat with Kyle Hamer, who learned a lot during his tenure as a VP of Marketing. He lived through an agile transformation that not only went sideways—it actually brought marketing production to a screeching halt!

The media industry moves at lightning speed and has unpredictable outcomes, yet many public relations firms still rely on a waterfall planning process that is slow and inflexible, and most have never heard of ‘agile’ before. Learn how one PR firm is

Vic was joined by Chris Hurney (@chris_hurney) and first-time guests Stacey Ackerman(@agile4marketers) and Cliff Rosa(@mrrosa2) to discuss Stacey’s favorite topic: Agile Marketing. Some questions covered include:

How does a Sales/Marketing group’s u

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