Leading Agile Marketing Organizations — NavigateAgile

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Learn how agile planning, customer focus and skill diversification can empower leaders to thrive amid market uncertainty.

As leaders, we need to be agile enough to quickly pivot as new information is learned. We need to constantly re-evaluate how we market and sell our products to customers, because what worked in 2023 will no longer work in 2024.

In this episode, we have the incredible opportunity to sit down with Stacey Ackerman, a renowned name in the world of Agile. Stacey brings a wealth of knowledge and insights that are not only inspiring but also actionable.

To truly transform a marketing department to agile, you’ll want to watch out for the common failure points that have hindered other companies.

FORBESLEADERSHIP
Five Ways To Effectively Lead People Through Culture Change (And Make It Stick)
Forbes Coaches Council
Stacey Ackerman
Forbes Councils Member
Forbes Coaches Council
COUNCIL POST| Membership (Fee-Based)
Sep 26, 2023,08:45am EDT
Stace

As a potential recession seems to be looming on the horizon, there’s more pressure than ever before to show your value as a leader. If you want to make a big impact this year, here are five things you can focus on.

This ebook is designed to give you the needed skills and perspective, to effectively lead an agile marketing organization.

MetLife, a client of NavigateAgile, is a leading global insurer using agile marketing to unlock the power of self-governing teams, drive business growth, and connect with consumers.

In a world that’s moving from a culture of micromanagement to one of empowerment in order to retain employees, it’s imperative that leaders take an honest look in the mirror. If you still find yourself wanting to micromanage work, you need to be able

The need for agility to take place at all levels in the company is why we created the roles of Stakeholders and Practice Leads in the Agile Marketing Navigator framework. This article takes a deeper dive into those roles and how they can help to navi

Many think that scaling agile means taking it from one team to many. While that’s a part of it, agility at scale is more about culture transformation. Everyone in the marketing organization needs to transform into an agile way of thinking and acting.

Most employees see leaders as swooping in, making grandiose changes and then whisking away onto the next big thing. So if you want to succeed in leading change, let’s explore four ways that you can generate excitement and get people behind your missi

Why marketers have shown resistance to agile frameworks for their work — and how to overcome that resistance.

Let’s explore some key things that your agile marketing teams need from you as a leader.

To lead an agile marketing organization, you must take a value-based approach. Rather than thinking about how your process will change, think about the values you need to live by and get your teams to live by, and then make day-to-day changes that su

Leaders have many reasons for trying agile marketing, but most of the time they aren’t reasons that your employees care about. As a leader, you need to give them a compelling reason why change is needed, and then you need to let them be a part of sha

As a manager, you’re often left in the dust when organizations shift to agile marketing. While your role has always been to manage the team’s work, your direct reports are now spread out across different agile teams and have been told to only work on

Here’s what to say (and what not to say) to your executive to identify the value of agile marketing and how to give your team the support it needs to succeed.

Too often companies approach agile marketing as a new process for the team, but in reality, there are often substantial organizational changes that need to be made. The companies that do well implementing agile marketing have both elements in play: r

If you want to jump on board with the agile marketing bandwagon, that’s great! But before you do, realize that your company culture may need a substantial overhaul before you can really reap the benefits.

Outcome-driven leaders focus on analyzing results as related to defined business goals, rather than individual productivity, arbitrary deadlines, tactics and the quantity of deliverables.

While a lot of marketers who are new to agile marketing think it’s a process change, but that’s only a small piece of the puzzle (and that’s the easy part). What’s trickier is changing culture in an organization, especially when you’re a team member

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